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Philadelphia’s Public Schools Get a Boost with the Launch of a New Teacher Hub and Outreach Campaign

$250K Industry Partnership Grant Funds Effort to Recruit New College Graduates, Career Changers, and Others into the Teaching Profession

For Immediate Release | May 2, 2024
Contact: David Saenz | | 916-606-3526

Philadelphia, PA – The Philadelphia Citywide Talent Coalition announces the launch of and an outreach campaign aimed at recruiting talented individuals to pursue a teaching career and welcoming certified teachers to seek opportunities in Philadelphia. This launch is part of the Coalition’s multi-faceted strategy to increase the diversity and effectiveness of Philadelphia’s district and charter school teacher workforce.

“Building a robust teacher pipeline in Philadelphia requires strategic actions across all entry points to the profession, from exposing high school-aged students to teaching to engaging those who are ready to lead their own classroom,” said Scott Gaiber, Deputy Chief of Investments at Elevate 215 and lead convener of the Coalition. “Today’s announcement is the culmination of the Coalition’s efforts to identify new funding streams, foster partnerships and implement techniques to support schools to find the next generation of diverse and effective teachers.”

The teacher hub and outreach campaign was funded by a $250,000 Industry Partnership Grant from the Pennsylvania Department of Labor and Industry, which was secured by Philadelphia Works in partnership with Elevate 215 and the Citywide Talent Coalition.

“Growing the number of talented teachers in our schools is critical to achieving Mayor Cherelle Parker’s goal to provide a world-class education for Philadelphia students of all ages and socioeconomic backgrounds,“ said Debora Carrera, Ed.D., Chief Education Officer, Mayor’s Office of Education. “The Coalition’s collective efforts to promote the teaching profession and the employment opportunities in our public schools is a proof-point of what can be achieved if we find solutions together, as ‘One Philly.’”
Jeremy Grant-Skinner, Deputy Superintendent of Talent, Strategy, and Culture at The School District of Philadelphia, said: “This campaign will extend the reach of the District’s recruitment strategy by spreading the word about the rewarding career opportunities for educators and programs we offer where people can earn a salary while learning to become a teacher. Teachers are beloved in Philadelphia because of their passion for their students and commitment to making an impact in the communities they serve. If promoting the resources on TeachPHL increases the number of talented teachers available to schools, then our students, families and the entire city will benefit.”

The Teacher Hub features: 

  • Teacher Pathway Navigation

    A step-by-step online guide that describes the programs available to anybody trying to become a certified teacher in Philadelphia, whether they are new to the profession or already a teacher.

  • Employer Profiles

    Each public school system has its own profile page with a link to where prospective teacher candidates can apply to each school or school system.

  • Citywide Event Calendar

    Any employer or teacher preparation program will be able to have its recruitment events posted on the calendar.

“Boosting the pipeline of diverse and effective teachers in the city can be a game changer for smaller schools like ours who are limited in our ability to recruit compared to larger schools and school systems,” said Tanya Ruley-Mayo, Chief Executive Officer at Independence Charter School. “The collaborative development of the teacher hub and strategy to target audiences beyond the traditional teacher candidate pool helped school leaders recognize the importance of uniting around approaches that address our common problem.”

The outreach campaign aims to reach different audiences of talented individuals, including: 

  • Career changers (people who are currently in other professions but may decide to pursue paths to become a teacher); 
  • New college graduates who did not major in teaching; and, 
  • Teachers outside of Philadelphia.

The digital ad buy is utilizing still ads (see the image here) and video ads on Meta (Facebook and Instagram) and geo-targeting people who are located near 19 local college and university campuses.